Panopto

www.panoptohighered.com

In conjunction with Macmillan Publishing, Paradigm redeveloped the website to market their premiere lecture capture product, Panopto, to the higher education market. The goal of the website was twofold: 1) to educate potential adopters and; 2) to provide a seamless transition into product purchase and the product interface.

• website design & redevelopment
• product tour video creation
• social media integration
• product/info graphic illustrations

Go to Viz: Visitation Academy

http://gotoviz.com/

Paradigm has turned traditional admissions marketing on its head by attracting potential students with an interactive site where they can virtually build themselves as a Viz student. Through this unique web experience, they can truly visualize what it would be like to go to Viz. Parents need not feel left out. Questions about the school, tuition and the admissions process are answered along the way.

• website design & development
• original graphic illustrations
• custom student-builder application functionality
• social media and email a friend functionality

Sara Lee

www.saraleedesserts.com

This dessert-centric site for Sara Lee, complete with a Product Locator, Dessert Calendar and original recipes, serves as a hub to share and learn tips about enjoying life with desserts.  Paradigm seamlessly integrates social media efforts with opportunities to share site content, a live Facebook feed and the creation of three distinct, custom Facebook tabs.

Concordia Publishing House

www.cph.org

Creating a shopper-friendly environment for this not-for-profit church-based organization was the main focus in the development of this site. The clean, modern layout and convenient functionality of the site allows for a stress-free shopping environment, while expanding CPH to a broader audience both young and old.

• website redesign & redevelopment
• extensive wireframing
• ecommerce strategy, planning & production

EFC International

www.efc-intl.com

As a market leader and global provider of specialty engineered component parts serving a variety of industries, this redevelopment enhanced user experience through a clean, sleek design and intuitive functionality. The website incorporates a B2C online catalog which allows visitors to immediately start buying products, making it an effective marketing and sales tool.

• website redesign & redevelopment
• content management system
• ecommerce integration & customization
• interactive web forms

Media Management, Inc.

www.mediaaudit.com

Paradigm’s rebranding initiative for MMI culminated in a website that positions the media auditing firm as the thought leader in the market. The newly rebranded Media Watchdog section keeps their large media clients up to date with expert analysis of current media trends.

• website design & development
• blog-style news article system
• content management system
• interactive web forms

Directed Account Plan

www.dapretirement.com

Directed Account Place (DAP), a pension fund management company, engaged Paradigm to rethink its brand identity, redevelop it’s online presence and simplify site content updates. The project resulted in an identity which broadens their target audience, an online presence that positions them as leaders within the industry and a content management system that streamlines the daily input and output of financial data.

• web design & development
• brand identity
• content management system

Midtown Printing

www.midtownprinting.net

Creating an online presence centered on the personal attention given to their customers and emphasizing the quality and commitment to the highest level of digital communications was the charge given to Paradigm by Midtown Printing. Paradigm’s approach for the redeveloped online presence resulted in an organic site incorporating interactivity, functionality and social media with a personalized touch.

• web design & development
• video integration
• blog integration
• social media integration
• content management system

ThinkFresh Expo

www.thinkfreshexpo.com

Generating interest and providing event-based logistical information for this unique expo was the goal for wholesale florist and longtime Paradigm client, Baisch & Skinner. The website was developed by Paradigm in conjunction with its associated communications and print collateral.

• web design & development
• brand identity
• web form