We've been hearing - since its evolution into the branded space - how amazing Facebook would be to track users. However, until very recently, page owners have only been able to view likes. Now, with the upgrade of Facebook "Insights," page admins can quantify how many users are commenting on, sharing, and reposting* their content (*the list goes on, and on). So now that Facebook's lobbed the ball to Google, we're guessing a robust Google+ and Analytics integration isn't far behind. So go tell your boss the good news… the time you spend on Facebook actually does have value!